Pomelo | Imagen & Mercadeo
Pomelo | Imagen & Mercadeo

Client: Nuwara
What we did: Packaging and image, photography.

Tea architects. NUWARA is a teashop specialised in the design of Blends and Tea. Mar del Plata, Argentina.


Project goals:
To communicate the values of the company as well as its philosophy through its packaging and image, establishing a brand value articulated with the already existing image.

We provided a creative construction based on a design system that can be applied and works with the pre-existing image. The objectives were the packaging and the complementary brand image, so as to identify the types of blends. Also, to adjust the combination mark to its function and improve it by generating smart ideas to look after the investment and its communication.