What we did: Art direction, branding, photography, packaging, design and website building, marketing online. Family, work and quality are part of the essence and spirit of “Dragone”.
“Dragone”, third generation in the production and distribution of “Argentinian Matambre (special cut of beef)”. Since 1974, Don Dragone, experienced in the meat market knowledge, has developed this activity in a traditional way, creating a unique and distinctive product for all the tables in the country.
Our studio analysed and researched some concepts so as to summarise such committed brand identity, taking into account all the complementary institutional communication elements for this firm. Our search tries to reflect a clear message that follows the image of business development, quality, effort and work that shows the identity of the business and of this Argentinian product.